UX/UI | VISUAL DESIGN
User-Centered Banking
Proposing a human-centered strategy to reimagine a client's credit card application experience.
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A New Credit Card Onboarding Experience
Through a process-centered approach, we suggested strategies like simplifying form fields and introducing self-validating forms. These ideas aimed to minimize friction, keystrokes, and fraud risk, presenting a unified accordion format for a streamlined journey with preloaded content.
We also envisioned elevating the experience by pre-validating data in real-time, seamlessly combining pre and post-data entry phases. While not yet implemented, these concepts underscore our commitment to reimagining user interactions.
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Please, note that this project is under development, and I am not able to disclose more information.
However, if you would like to learn more or have any questions, please feel free to ask away!
We also envisioned elevating the experience by pre-validating data in real-time, seamlessly combining pre and post-data entry phases. While not yet implemented, these concepts underscore our commitment to reimagining user interactions.
— — — —
Please, note that this project is under development, and I am not able to disclose more information.
However, if you would like to learn more or have any questions, please feel free to ask away!
The Process
In a 2-week sprint, we re-imagined the credit onboarding experience for First National Bank of Omaha to align with their customer-centric approach. We analyzed onboarding flows, conducted customer interviews, and created a new flow and clickable prototype that enhances the user experience.
Incorporating industry standards, UX essentials, and joyful moments, we provided a branding experience beyond the credit card application.
My role as principal experience designer included overseeing UX research, analyzing UX flows, and collaborating with a visual designer to create new flows and a functional prototype.
Incorporating industry standards, UX essentials, and joyful moments, we provided a branding experience beyond the credit card application.
My role as principal experience designer included overseeing UX research, analyzing UX flows, and collaborating with a visual designer to create new flows and a functional prototype.
Outcomes and Deliverables
Pitch Deck
Desktop + Mobile Prototypes
Roadmap
Pitch Deck
Desktop + Mobile Prototypes
Roadmap
Re-imagining The Flow
Combining top-notch UX experiences – within finance and non – with user insights, and a blend of personal testing and assumptions, we redesigned the flow to minimize obstacles and maximize moments of realization.
The New Experience
Optimizing load time, improving feedback, personalizing the experience, and guiding users with trust-building insights.